As traditional advertising begins its anti-climactic drop in relevancy and popularity, the advertising industry moves towards search engine optimisation (SEO) as the next trend in marketing to consumers. The online advertising market enjoys its most success in the US, which means that the trend towards SEO will eventually spread to the rest of the world as we catch up.
According to the 2009 Ad Effectiveness Survey from Forbes, February and March delivered bad 'return on investment' from ad networks. This has inspired many companies and agencies to look into new tactics to squeeze more out of every dollar. As a result of what is considered a failed attempt at traditional online ad networks, 53% of executives have reported they will be “spending less on this avenue of online advertising.”
Search engine optimisation has been waiting patiently to take the throne of online advertising. 48% of the executives surveyed voted SEO as their new top advertising tool, reporting that SEO has been one of the most effective methods of generating business online.
As the troubling times place more responsibility upon marketers to deliver ROI, this new trend towards search engine optimisation has emerged with force. According to a 2008 search marketing report, sponsored search represented 88% of Internet marketing, while SEO only accounted for 11%.
Optimising your website with keywords is not the only tactic that search engine optimisation brings to your online business. There are multiple variables in the SEO equation that leads to a campaign’s success. Blogs, press releases, new and relevant content, videos, refreshing old pages, new pages, targeted keywords, and social media offer businesses much more than just an optimised site. It can get very complicated and messy, which is why most companies seek assistance. For an obligation free chat regarding your SEO, just contact us at Xpose.
Xpose © Copyright 2010
Comment