Most business owners couldn't care less which platform their website is built on, so long as they have a reliable and easy to manage website.
By using Adobe Business Catalyst exclusively, we can focus entirely on being an online mentor to our clients. It means our role is one of partnership, support and mentoring, rather than just managing technology. In the past, the only sites we have found suffering hacking, or requiring upgrades or with functions that just stopped working have been Open Source platforms such as Wordpress and Joomla.
By using Adobe Business Catalyst, if a problem does occur, then Adobe fix it behind the scenes. Our main focus now is to help business owners use the web to market their business and meet the needs of their clients.
While the stability of the platform is a huge advantage, there are many other benefits.
Integration with customer database
At the core of a business is a customer base. Adobe Business Catalyst provides a built in customer relationship management system which means anytime a customer fills in a form on your site, buys a product or interacts with you in some way, this is recorded - with a range of automated follow-up and marketing options available.
The problem with many alternative platforms is that they date. No sooner has a site been built with WordPress or Joomla than a new version, security patch or plugin is requiring attention. Or the server they are sitting on has an upgrade and things stop working.
With Adobe Business Catalyst, the platform does not date - in fact the reverse happens. It is two steps ahead all the time. While you sleep, security is maintained, fixes are made, new features and functions developed and magically appear in your Dashboard.
Your Website Can Grow With Your Business
The platform comes with pretty much everything a small business needs - even if you are not ready to use it all yet. Most business owners when building their first website, just want to get it up and adopt a staged approach to extra web marketing possibilities. Once built, it is easier to see the marketing opportunities your web presence creates.
When using Business Catalyst we can just tap into the functions which are already there - whether it is creating specialised pages to complement print advertising or promotions, creating online events or bookings, or starting to sell things online, or using the built-in email marketing system.
Really Easy to Manage
The Dashboard makes it really easy to manage things like content on your pages, image galleries, blog posts and even your own forms on an as-needs basis. Two training sessions are generally ample to manage the day-to-day running of your site.
With access to an extensive knowledge base and a ticketed support system, website owners can resolve any issues as they come up. With 4 years using this system exclusively, we have the ability and focus to provide a much better overall experience for our clients - and their client base.
What if we want to move our existing site to Adobe Business Catalyst?
Just give us a call on 03 9017 4390. We have moved a number of older sites over to Adobe Business Catalyst recently, and have had some very happy clients.