As traditional advertising begins its anti-climactic drop in relevancy and popularity, the advertising industry moves towards search engine optimisation (SEO) as the next trend in marketing to consumers. The online advertising market enjoys its most success in the US, which means that the trend towards SEO will eventually spread to the rest of the world as we catch up.
According to a recent Ad Effectiveness Survey from Forbes, February and March delivered bad 'return on investment' from ad networks. This has inspired many companies and agencies to look into new tactics to squeeze more out of every dollar. As a result of what is considered a failed attempt at traditional online ad networks, 53% of executives have reported they will be “spending less on this avenue of online advertising.”
Search engine optimisation has been waiting patiently to take the throne of online advertising. 48% of the managers surveyed voted SEO as their top advertising tool now, reporting that SEO has been one of the most effective methods of generating business online.
As the difficult business environment place more responsibility upon marketers to deliver ROI, this trend towards search engine optimisation has emerged with a fury. According to a recent search marketing report, sponsored search represented more than 80% of Internet marketing, while SEO only accounted for about 10%.
Optimising your website with keywords is not the only tactic that search engine optimisation brings to your online business. There are multiple variables in the SEO equation that leads to a campaign’s success. Blogs, press releases, new and relevant content, videos, refreshing old pages, new pages, targeted keywords, and social media offer businesses much more than just an optimised site. It can get very complicated and messy, which is why most companies seek assistance. For an obligation free discussion, contact us at Xpose.